NetSales

Product Mix

Create and develop a product mix based on on your’s or your Partners’ ecosystem to fulfill market’s demands.

3 key concepts.

Change the focus of the offerings: from the product to client´s real needs.

Define a product mix as a first iteration in Lean Methodology.

Aligning the solution to the needs of the client.

3 pillars for solid and continue operation.

Business Strategy

Financial Impact simulation:
Understanding the target we want to address, the dimensions, the financial viability.


Outcome:
Financial viability.
Budget.

KPI:
Financial Model: Margin, Channels Model, Break even point, Sales Forecast.


Product Strategy

Differentiate:
Choosing the right products for your company.


Outcome:
Products and services ready to be launched.

KPI:
Products, Operation, Integration, Delivery, Services attached, Contribution mix.


Marketing Strategy

Message:
Finding the right message from the client’s point of view.
Channels:
Training and development.

Outcome:
Marketing Plan.
Co-marketing Plan.

KPI:
Investment, Timing, Reach, Penetration, Leads, Opportunities, Sales.


Modules

Business Strategy

MODULE 1

BUSINESS MODEL TRAINING

Aimed to Partners or in house team.

a. Training. Changes of the market: going cloud. Social selling capabilities. Selling IP model in the cloud vs one shot selling of third party product.

b. Consultancy on choosing the right market.

Deliverable: Onsite or online training. 1-to-few.

Product Strategy

MODULE 2

PRODUCT DEFINITION

Choosing the right products. Working with specific solutions to understand each solution’s characteristics. Development of the offerings chosen in Module

Deliverable: Offering definition.



Marketing Strategy

MODULE 3

MESSAGE

Value proposition of the solutions. Development of ready to use materials.

Deliverable: Marketing materials for each offering.

MODULE 4

GO TO MARKET

Development of go to market strategy.

a. Channel development.

b. Direct sales strategy.

Deliverable: Go to market strategy for each solution.


The HIT - Higher IT Academy

Digital Transformation

The software market is now in the Cloud. Take your company to the place where the business occur:

Check our online courses here

Solutions Portfolio Management

Create and develop a product mix based on your’s or your Partners’ ecosystem to fulfill market’s demands.

PROGRAM:

Product Mix