Concept.

Situation.

Compumundo is one of the leading retail chains in Argentina for technology products, it’s brand is well known it’s positioned as a serious retailer, offering quality, competitive price, financing and warranty.

Purpose of communication.

To complete the positioning of Compumundo with its key attribute: "technology specialist" (which adds to its seriousness, pricing offering and financing) to differentiate themselves from their competitors.

Communication strategy.

Development and communication of the new Tag-line "we know of what we sell - you know where to buy" with subsequent evolution to "we know - you know", relevant to the brand, product and desired positioning.

Communication actions.

Realization of a high-impact commercial to be aired exclusively on cinemas. With a length of 80 seconds and 5.1 digital sound

Concept to communicate.

"We know of what we sell. You know where to buy."

"We know, you know."

The concept was created based on the differential that characterized Compumundo as a chain of retail specialized in computer science on which all communication was built.