Short & Tall

Microsoft V-Max

Graphic.

The ads were designed in three formats for publication in various media.




Brochure.

The brochure is the mother of the entire campaign, which provides more information in depth.



Email marketing.

Two e-mails were designed by vertical market, with a goal each, provide product information and invite to an event.

Telesales.

Telesales scripts were planned as supporting material for the telemarketers. Three were designed: two with objectives of putting in practice personal interviews and one to confirm attendance at an event.

Web Site.

The web site works as landing of the campaign, provides more information and gives the possibility of downloading materials such as the brochure.

Strategy and creativity.

Channel Marketing programs.

Situation.

Microsoft’s sales channel, formed mainly by small and medium-sized companies, has extensive knowledge in sales and implementation of software. But due to the specificity of their products, in general, they do not have marketing departments or budgets to generate communication actions.

Goal.

To develop the commercial potential of each company associated with Microsoft to support their process of prospecting, sales and communication.

Communication strategy.

Create a scalable infrastructure based on a standard process, but customized, to help the channel from the definition of the strategy until the creation of parts and implementation of the actions of communication throughout the sales process. The strategy includes the building of a process of consulting with points in common to achieve economies of scale and simple steps to run the campaign in various channels.

Pieces.

The pieces were designed to accompany the entire communication process: from the communication of the product to demand generation and sales.